Per Aspera Ad Astra: From Peru to Space

This video from Oxford Learning Lab shows one of the pillars of my family’s chocolate startup: proper market segmentation and how important it is to understand the needs of each segment.

Engineers clean James Webb’s mirror with carbon dioxide snow. Source: NASA

Initial results demonstrated it was a good strategy. Alas, events unfolded in such a way I couldn’t see the long term results; who knows, maybe one day I’ll be back to the world of chocolate. In the meantime I am using it for the market analysis of my internship report.